Hair System Salons
I own digital UX and growth for a hair-replacement business. I designed and built an AI assistant that answers questions and books appointments on its own, the booking platform underneath it, and the email and SMS follow-up that earns the second visit. Cost per new customer fell from $105 to $40, and the share of new customers who came back moved from 40% to 72%. Built in Next.js, React, TypeScript and Supabase, with every line reviewed before it ships.


