Hair System Salons
I own digital UX and growth for a hair-replacement business. I designed and built an AI assistant that answers questions and guides customers to a booking, the booking platform underneath it, and the email and SMS follow-up that earns the second visit. I kept the assistant's tools read-only and routed booking confirmation through a structured form. Cost per new customer fell from $105 to $40, and the share of new customers who came back moved from 40% to 72%, against the owners' 80% target. Built in Next.js, React, TypeScript and Supabase.


